Outdoor marketing

Otos can be a very convenient tool for enhancing advertising, even so that it can help bring about the most effective and successful outcome for outdoor advertising campaigns. Otos helps advertisers know where and when to advertise since it can provide outdoor advertisers with an extensive and reliable set of information about the passing traffic flow. By making accurate predictions Otos can enhance the planning and targeting of outdoor advertising. The system makes it possible to monitor the success rate of advertising campaigns, since it counts and categorises all contacts. Otos can also be a good guiding tool when pricing the various outdoor advertising spaces according to their true contacts.

The system measures and compiles statistics of made contacts online. The provided reports and statistics are presented in visually clear forms as graphs. The gathered information can be categorised according to time periods and seasons as well as campaigns. Otos is able to identify different vehicle types from the flow and distinguish between pedestrians and cyclists. Additionally, Otos can give accurate information on how long people stay within the reach of the advertisement. The provided data can be further analysed according to the effects the advertisements have caused to the routes of the passers-by. All information gathered by the Otos system can be compiled globally into statistics and stored in one place. The information can then be offered to various parties e.g. advertisers, organisations, towns and cities.

Lisää aiheesta Where Otos applies to?

  • Overview

    Otos reports utilization of your premises in detail.

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  • Fairs

    Counts passing and visiting persons.

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  • Outdoor marketing

    Count your audience.

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  • Retails

    Count also dwell time and follow the hit rate.

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  • Traffic

    Optimize traffic flow and avoid queues.

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  • Public areas

    Offer better service for the citizens.

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  • Sport facilities

    Let your customer choose their best time for sports.

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